Dutchmen RV, A Solid Partner, Unveils Dealer Marketing Services
November 08, 2016
Menu of Dealer Programs Helps Dealers and Customers Better Connect
At Dutchmen RV, we know our network of dealers are an extension of our brand, and because we’re committed to supporting this network, we’re proud to announce the launch of Dutchmen Dealer Marketing Services (or DDMS), a new program aimed at equipping our dealers with the right marketing tools to help customers find the right Dutchmen RV.
The Dutchmen Dealer Marketing Services program was launched at the 2016 Open House in Elkhart, Ind., and information about the tools available through this program were made available to dealers. If you missed Open House, you can still learn about our Dutchmen Dealer Marketing Services during the Nov. 28-Dec. 1 RVIA National RV Trade Show in Louisville, Ky. And of course, this article highlights the dealer programs available through DDMS, each created to showcase Dutchmen products where customers can be found, including Google search, in their inboxes or on social media.
INCLUDED IN DUTCHMEN DEALER MARKETING SERVICES:
- From Facebook and Twitter to Snapchat and Instagram, the DDMS team can assist you with your social media strategy and even help you post on a regular basis.
- Our social media managers know how to craft posts, pick memes and turn your dealership into a social media success story.
- You don’t have to worry about the logistics, meaning you can spend more time making sales on your dealership lot.
- DutchClicks is a geo-targeted, pay-per-click (PPC) advertising program powered by some of the most experienced digital marketing strategists in the RV industry.
- DutchClicks sends Google searches and Facebook ads directly to a lead-generating page, giving you the best bang for your online marketing buck.
- This strategy takes Dutchmen’s corporate PPC efforts to the local level, delivering the hottest and closest leads to your dealership.
- When someone fills out a form on the landing page created for your DutchClicks programs, where do those leads go and how are they nurtured? The answer, OnPoint.
- OnPoint is a CRM tool that provides marketing automation, lead tracking, prospect scoring, call tracking and much more.
- OnPoint even measures the effectiveness of campaigns so that you can evaluate your online marketing efforts in real time.
- Want more than just a landing page? Our Dealer Marketing Services team can help you build a Generate 24/7 Custom dealer website that seamlessly ties into OnPoint.
- This website gathers helpful customer information that funnels directly to OnPoint and your sales channel so that you can act on leads as soon as they come in.
- Your DutchClicks Online Marketing efforts can even be directed toward your Generate 24/7 Custom Website for maximum impact and greater ROI.
- Realizing not every sale exists online, Dutchmen provides convenient billboard templates that put each dealership’s name front-and-center for local customers.
- Often, your local customers will see your billboard multiple times a day, meaning your message will have greater retention.
- The billboard templates, located online for quick and easy customization, focus on the Dutchmen RV products that YOU carry.
OUR NEW DEALER PROGRAM ALSO PROVIDES AMPLE CONSUMER BENEFITS
Dutchmen’s Dealer Marketing Services is just the beginning of our trailblazing determination to provide solid products, as well as a solid partnership, before and after the sale. For more information, email DutchmenDealers@huebnermarketing.com or call 970-775-7140.